Ethics - what it is, secular, business and personal. Essence, concept and principles.

Basic ethical standards and principles of communication

Human communication is based on certain ethical principles, norms and rules. Without their observance, communication will slide down to satisfying one’s own needs, which will lead to the destruction of relationships between people.

The purpose of all ethical norms and rules of conduct is to unite and unite all members of society.

... the most important rule for communicating with strong people: you cannot publicly doubt their infallibility. Jennifer Egan. Citadel

Every person has a need to communicate with others. Some are more sociable, others less so, but for the main two forms of human interaction - friendship and love - communication is necessary. Any human actions always have some kind of framework, boundaries and rules. What norms and rules govern our communication and determine the culture of speech?

What is ETHICS - definition, meaning in simple words.

In simple words, Ethics is a philosophical discipline that analyzes and studies the difference between concepts

• good and bad,
• right and wrong,
• fair and unfair.

Essentially, the concept of ethics has to do with how we should live and behave in the world and is based on standards of right and wrong that prescribe what people should do, usually in terms of rights, obligations, benefit to society, justice, or certain virtues.

We all have the opportunity to choose between right and wrong every day. A wrong decision can lead to serious consequences, including corporate failure, loss of reputation, fines or even imprisonment.

Different people approach ethical decisions from different perspectives, and we should all recognize that, for example, different cultures approach ethics differently. In any situation, you need to start with the laws of your country. Then look at the specific rules that govern the situation.

Understanding the concept of "ethics".

Several years ago, sociologist Raymond Baumhart asked business people, “What does ethics mean to you?” Among their responses were the following:

1. “Ethics has to do with feeling something is right or wrong.”
2. “Ethics is related to my religious beliefs.”
3. “Being ethical means doing what the law requires.”
4. “Ethics consists of the standards of behavior that our society accepts.”
5. "I don't know what that word means."

These answers are typical. The meaning of the word ethics is difficult to grasp, and many people's views on ethics are shaky.

Like Baumhart's first respondent, many people tend to equate ethics with their feelings. But being ethical obviously doesn't mean following your feelings.

Ethics should also not be identified with religion. Most religions, of course, uphold high ethical standards. But if ethics were limited to religion, then it would only apply to religious people. But ethics applies to the behavior of an atheist as well as to the behavior of a devout religious person. Religion can set high ethical standards and provide strong motivation for ethical behavior. However, ethics cannot be limited to religion and is not identical to religion.

Being ethical is not the same as following the law. The law often includes ethical standards that most citizens adhere to. But laws, like feelings, can deviate from the ethical. Our own pre-Civil War slavery laws and the old apartheid laws of modern South Africa are obvious examples of laws that deviate from ethical standards.

Finally, being ethical is not the same as doing “whatever society accepts.” In any society, most people accept standards that are essentially ethical. But standards of behavior in society may differ from ethical standards. An entire society can become ethically corrupt. Nazi Germany is a good example of an ethically corrupt society.

Moreover, if ethical meant “whatever society accepts,” then to find out what is ethical would require finding out what society accepts. For example, to decide what I should think about abortion, I would need to survey American society and then reconcile my beliefs with what society accepts. But no one ever tries to solve ethical issues with a survey. In addition, the lack of public agreement on many issues makes it impossible to identify ethics with what society accepts. Some people accept abortion and many do not. If ethics meant what society accepted, there would have to be agreement on issues that does not exist.

The essence and principles of ethics.

Ethics concerns those standards that require refraining from murder, rape, theft, assault, fraud and slander and promotes kindness, compassion, empathy, honesty, fidelity, etc. Ethics also concerns the right to life, freedom from injury and the right to privacy. Such standards are adequate principles of ethics because they are supported by consistent and well-founded reasons.

In addition, the tasks and functions of ethics include the study and development of its standards. As mentioned above, feelings, laws and social norms may differ from ethical norms. Therefore, it is necessary to constantly review your standards to ensure that they are reasonable and justified. Thus, ethics also means a constant effort to examine our own beliefs and our ethical behavior, and to ensure that we and the institutions we help to shape live up to standards that are reasonable and well founded.

Ethics as a normative discipline.

Ethics is a normative discipline. In other words, it is prescriptive because it looks at how we should live rather than describes how we live. Descriptive ethics looks at how people think and live their lives, but these are questions for researchers in anthropology, sociology, and psychology. Normative ethics is prescriptive.

• “Eskimos believe that infanticide is morally acceptable” is a descriptive statement.
• “Infanticide is morally wrong” is a normative statement.

We can claim that Eskimos believe infanticide is acceptable, but claim (ethically) that they should not believe it.

Utilitarianism

Utilitarianism is an ethical theory that argues that the right course of action is the one that maximizes a positive outcome, such as happiness, well-being, or the ability to live according to personal preferences. Jeremy Bentham and John Stuart Mill are influential proponents of this school of thought. Because of this philosophy, ethics as a science has long been largely utilitarian.

Areas of ethical research.

There are three broad areas of ethical inquiry:

1. Metaethics

It focuses on the meaning of ethical terms themselves (e.g., “what is good?”) and on questions about how to gain ethical knowledge (e.g., “how can I tell good from bad?”). Metaethics concerns the nature of ethical properties, statements, attitudes, and judgments. Explores what ethical questions mean and how people can know what is “true” or “false.”

1. Normative ethics

This field studies ethical actions, so it explicitly focuses on questions like “what is the right thing to do?” Fundamentally, normative ethics is concerned with questions about what people ought to do and how people can decide what the “right” ethical actions they should take.

1. Applied ethics

This area concerns how people can achieve ethical outcomes in specific situations. Consequently, it is concerned with the philosophical study of specific (and often complex) issues related to ethical judgments. Fields such as bioethics, environmental ethics, development ethics, and business/corporate ethics can be considered fields of applied ethics.

Metaethics is more of a "pure", abstract or theoretical field of study, whereas the fields of normative and applied ethics tend to focus more clearly on how ethical considerations relate to human actions in general (in the case of normative ethics) or in specific situations and contexts (in the case of applied ethics).

Aristotle's views

Aristotle (384-323 BC) created an ethical system that can be called “virtuous”. According to Aristotle, when a person acts in accordance with virtue, he will do good deeds while remaining pleased with himself. Unhappiness and disappointment are caused by wrong, unscrupulous behavior, so people need to act in accordance with virtue in order to be content. Aristotle considered happiness to be the ultimate goal of human life. All other things, such as social success or wealth, were considered important by him only to the extent that they were used in the practice of virtues, considered the surest path to happiness according to Aristotle. The problems of the philosophy of ethics, however, were often ignored by this great ancient Greek thinker.

Aristotle argued that the human soul has three natures: body (physical needs/metabolism), animal (emotion/lust) and rational (mental/conceptual). The physical nature can be calmed through exercise and care, the emotional nature through the realization of instincts and impulses, and the mental nature through intellectual pursuits and self-development. Rational development was considered the most important, necessary for the development of a person’s philosophical self-awareness. Man, according to Aristotle, should not simply exist. He must live by virtue. Aristotle's views somewhat overlap with Orcse's Dialogue on Philosophy and Ethics.

Types of ethics.

1. Personal ethics

• Includes your personal values ​​and moral character.
• It is formed under the influence of family, friends, culture, religion, education and many other factors.
• Examples: I believe that racism is wrong. I am for abortion.
• Personal ethics can change and is chosen by the individual.

1. General ethics

• An ethic that most people agree with.
• Many philosophers argue that such ethics does not exist.
• Examples: Killing people is wrong (but note how this changes in the context of self-defense).
• General ethics should be very general to avoid disagreement.

1. Professional ethics

• Rules that an employee of a certain company or a representative of a profession must adhere to, for example, there are medical ethics, pedagogical ethics, journalistic ethics, etc.
• It is used in a professional (business, official, corporate) environment.
• Examples: absence of gossip, time management, punctuality, confidentiality, transparency.
• Failure to comply with these rules may harm your professional reputation.

Hedonism

Hedonism states that the basic ethic is to maximize pleasure and minimize pain. There are several hedonistic schools, ranging from those who advocate submission to even short-term desires, to those who teach the pursuit of spiritual bliss. When considering the consequences of human actions, they range from those who argue for individual ethical judgment independent of others to those who claim that moral behavior itself maximizes pleasure and happiness for most people.

The Cyrenaics, founded by Aristippus of Cyrene, proclaimed immediate gratification of all desires and unlimited pleasure. They were guided by the principle: “Eat, drink and be merry, because tomorrow we die.” Even fleeting desires must be satisfied, because there is a danger that the opportunity to satisfy them may be lost at any moment. Cyrenean hedonism encouraged the pursuit of pleasure, believing that pleasure was virtuous in itself.

Epicurean ethics is a hedonistic form of virtue ethics. Epicurus believed that pleasure, correctly understood, would coincide with virtue. He rejected the extremism of the Cyrenaics, believing that some pleasures did harm people.

Personal and professional ethics.

Most of us consider ourselves ethical. We usually like to feel like we did the “right thing.” Your personal ethics are just as important as your professional ethics. It is one thing to know what you should do (what you are told you should do), but it is another thing to strive for the “right” course of action. Obviously, membership in a professional organization requires adherence to a code of ethical conduct.

Members of the public can trust you because you are a member of a reputable professional body. Society is not expected to know how to evaluate the ability or ethical standards of a doctor, lawyer, or accountant. They trust that professional organizations will do it for them. This means that as a professional you owe the public a certain level of honesty and objectivity, as well as professional competence and due care, confidentiality and professional conduct. In other words, you must abide by the fundamental principles set forth in our Code of Ethics and Conduct simply because you are a professional and have professional ethics.

Your own values, interests and experiences are the filter through which you view any situation. You should be aware of these filters because they may affect your professional judgment. This is why it is important to be able to recognize your personal ethical perspective when you apply your professional ethics. You should know the difference between them. As a professional accountant, you should strive to maintain objectivity, remembering that your personal values ​​are just that—personal and unique to you.

Thus, professional (business, service, work, corporate) ethics are the principles underlying business behavior, and they may differ from your personal ethical principles.

Cosventism

State coventism is an ethical theory that evaluates the moral value of actions based on the extent to which they meet the basic needs of the state. Unlike classical utilitarianism, which views pleasure as a moral good, Coventists consider order, material well-being, and population growth to be the main goods.

Coventism, or consequentialism, refers to moral theories that emphasize the importance of the consequences of a particular action. Thus, from an indirect perspective, a morally right action is one that produces a good result or consequence. This view is often expressed in the form of the aphorism “the ends justify the means.”

The term "coventism" was coined by G. E. M. Anscombe in his essay "Modern Moral Philosophy" in 1958 to describe what he considered to be the central error of some moral theories, such as those proposed by Mill and Sidgwick. Since then the term has become common in English ethical theory.

What is business ethics?

An ethical business is one that applies a set of ethical principles to all interactions with stakeholders, such as the treatment of employees, customers, suppliers and shareholders. Business ethics means that a business goes beyond simply following laws and regulations, but makes choices about what it is willing to do and what it is not. Therefore, an ethical business strategy can exclude behavior that is legal but contrary to ethical business policies.

Ethical goal setting is the process by which organizations apply ethical values ​​to their goals and the actions by which they achieve them. These ethical values ​​should encompass all of the organization's actions, from tactical to strategic.

Companies may face some of the following issues that have ethical implications:

• Should we produce in a developing economy at low costs?
• Should we promote products that may be harmful to health?
• Should we strive to weaken our competitors?
• Should we pay our employees a minimum wage?
• Should we hire migrant labor to cut costs?
• Should we move our manufacturing facilities to countries with less stringent health and safety laws?

Principles of business communication ethics:

1. Transparency
2. Brevity
3. Objectivity
4. Subsequence
5. Completeness
6. Correspondence
7. Understanding audience knowledge

If you adhere to these seven principles in business communication, you will communicate ethically. For example, if you create a message that is not clear and concise and use tricky language that manipulates your attention to your audience's knowledge, then you are not being ethical. If you do not act objectively and try to convey your opinion (or the opinions of others) as fact, then you are not being ethical. If you intentionally do not disclose full information, then you are not being ethical.

8.Question: Business attire. The meaning of business clothes

Human appearance

- one of the leading factors of success, since for a potential partner, a personal appearance serves as a kind of code, indicating the degree of reliability, respectability and success in the affairs of a particular businessman. In business, people are “met by their clothes”, and only then other qualities are assessed - punctuality, clarity, qualifications, faithfulness to their word, etc.

Although a business suit is considered standard (dark jacket and trousers, white shirt, tie, dark shoes, leather briefcase), you can tell a lot about your interlocutor from it. Professionals in the business world from the first seconds determine the position of the official hierarchy, the field of activity (banking services or show business), and the character of a person (balanced or emotional) from the suit.

The consistency of the suit and the data that a person declares about himself is crucial for a business person.

Experienced businessmen distinguish between professional and rank features of a suit in a business environment (dress code).

Tastefully selected clothes, accessories, and a neat appearance make a person confident, collected, and energetic. The color of clothing is of great importance. The influence of color is a powerful psychological irritant: it can calm down, set partners in a businesslike mood, and in a certain situation can cause hostility, or, on the contrary, positive emotions.

It is interesting to analyze people who are quickly promoted in their careers. It often happens that if there are two candidates for promotion, the one who takes care of himself gets the position, since he is more consistent with the image of the leader than a person who is careless about his appearance. It should be remembered that the employee in this case represents not so much himself, but the company in which he or she works, and no company manager would want its image to dim in the eyes of other people because one of the management employees will be sloppily dressed.

General provisions for business etiquette in clothing.

First of all, both men and women should take care of themselves - we are talking about impeccable cleanliness: clean nails, clean hair and clean clothes. Shoes must be cleaned, heels must be neat - a worn-out, knocked-down heel, trampled shoes with stuck dirt will negate all efforts to be fashionable and elegant.

Question Professional characteristics of a service company employee

The work culture of an employee of a service enterprise (or company) presupposes the presence of the following professional characteristics of their work:

-· vocational training;

· - high level of professionalism (discipline, responsibility, mastery of professional skills, mastery, broad outlook and proper overall development);

— organizational and technological improvement of labor.

Service management is faced with the task of improving the professional training of employees, increasing their qualification level, and planning the career growth of the most promising of them.

1 page, 373 words

Motivation for professional activity

... the process and result of work 7. The possibility of the most complete self-realization in this particular activity Processing: Indicators of internal motivation (IM), external positive (EPM) and external negative are calculated ... Instructions: “Read the following motivations in professional activity and assess their significance for you on a five-point scale." In very...

It is important that all employees understand the importance of improving professional skills, both for individual development and for the effective operation of the company. Professionalism in work creates a positive image of the company in the minds of clients, which is accompanied by growing income and a good reputation in the professional environment.

Psychological aspects of a service worker:

psychological characteristics acquire considerable importance.

process of customer service, i.e. create conditions for the manifestation of positive psychological properties of consumers.

1) The psychological characteristics of a service worker must correspond to the operations and nature of his work. At the very least, a sharp discrepancy between the employee’s psychology and the nature of the work should be avoided (for example, do not assign work that requires a quick reaction to an employee with a slow type of psyche).

2) It is important for a contact zone employee to have the ability to come into contact with the consumer, the ability to unobtrusively find out his requests and offer the desired product or service.

3) The employee himself must remain friendly, polite and discreet throughout the entire period of contact with the client. Even if he does not decide to purchase a product or service, one must not show impatience, much less express displeasure. If the client has not made a purchase, the company's employees should treat him as a potential buyer, inviting him to come back in the future.

The professional and psychological aspects of service culture discussed above are closely intertwined with service ethics

. The ethical foundations of service activities are formed from those ideas and moral values ​​that determine the professional behavior of service workers and regulate their relationship with consumers.

Ethical principles require the employee of a service enterprise to develop such relationships with clients that are considered desirable, approved by society, stimulated by modern service practices and thereby facilitate the service process, make it enjoyable and effective for both parties.

The most important ethical and moral categories are:

· - honesty and decency towards others;

-· conscientiousness and openness in relations with consumers;

-· respect and politeness;

- · awareness of one’s professional duty (responsibilities) in interaction with clients.

These principles constitute the moral basis, without the acceptance of which it makes no sense to take up work in the service sector. Of course, many service workers are able to think much more deeply about the ethical basis of their profession: to see in it aspects that provide the opportunity for self-development, bring them satisfaction, and endow their work with moral potential.

At the same time, not the entire arsenal of general ethical principles and norms can be used in the activities of a service enterprise, but only those that are associated with the essence of service as a complex professional, economic and social phenomenon.

In the employee-client relationship, a certain distance must always be maintained, determined by their social and functional roles in the space of market exchange. Service workers select ethical principles in the process of their relationships with clients based on practice in professional and service ethics.

10 pages, 4510 words

Image of a service worker

... service worker is very relevant, but little developed. Components of the image of a service worker: appearance, behavior, speech, ability to communicate with people. Image is inextricably linked with service culture. Service culture…world-class service standards and reflect quality customer service. The purpose of the work is to show the image of a service sector worker. ...

Secular and religious ethics - what is the difference.

Religious ethics (Christian, theistic) are rules of behavior that are built on the belief that God is the central element and it is he who commands or prescribes something, which makes something good. It is argued that without his injunction it could not be called good. All ethical principles of behavior are based on the Lord's commandments. God is truth, so to maintain true ethics, man must base his life on God's commandments.

Religious ethics is the belief that an absolute moral order exists and is found within our inner selves. God sets the standards of ethics, and we are obligated to uphold those standards.

Secular ethics is the belief that man makes the rules, not God. Proponents of secular ethics believe that even if there were no God, it would still be wrong to torture people simply for pleasure, meaning that some general ethical principles remain the same whether God exists or not. Certain ethical realities will remain as intact in a godless world as in a world with God. Secular ethics is within the framework of atheism and naturalism. In secular ethics there is no God, so man must create and maintain a set standard of ethics.

Question: Self-image. Using criticism constructively. Positive criticism

Self-image

– creating your own image and presenting it to the world around you,

Self-image is subject to all sorts of influences:

- parents and upbringing.

- life experience.

Self-image is created based on assessments of strengths and weaknesses. It may be helpful to describe your strengths and weaknesses from the perspective of two or three people who are prominent in your life, and then how you see yourself.

Without feedback from other people, improving your self-image is impossible. Of course, “feedback” only serves as a more euphonious definition of constructive criticism.

Feedback allows you to check whether the image presented to the world is working as it should. If you present yourself as a confident, successful individual and see that this image is accepted by others, then your self-image is reinforced. When others do not perceive this image and react to you as if you are unreliable and incompetent, your self-image may be shaken. Some people need reliable support from others to strengthen their self-image.

Often people make critical remarks without even realizing it.

Compliments are a form of positive criticism, and many of us feel self-conscious about giving or receiving them. When giving a compliment to someone, we are afraid of invading too personal spheres, and we often accept it from others with embarrassment and in confusion we utter phrases like “oh, yes, this is an old thing,” if they admire some item of our wardrobe, or “I don’t I’m sure that’s true,” accepting congratulations for making a good impression on someone.

11 pages, 5044 words

Self-actualization as an integrative personal competence in...

... research devoted to the problem of self-actualization in the professional activities of engineering and technical workers, despite the fact that engineering and technical activities require its subjects to actively... Purpose of the study: to study the phenomenon of self-actualization in the professional activities of engineering and technical workers. Object of study: self-actualization as a psychological phenomenon and...

The most effective compliments are those that you internally agree with and that are subsequently confirmed by other sources.

Ethics and morality.

Ethics and morality refer to the concepts of “right” and “wrong” behavior.

The terms "ethics" and "morality" are not always used consistently and accurately in everyday contexts, and their ordinary meanings do not always correspond to the use of these terms by philosophers. Ethics is often used in connection with the activities of organizations and professional codes of conduct: for example, medical and business ethics, which are often formalized in the form of comprehensive sets of rules or guidelines defining how employees should behave in their workplaces (for example, regarding the duty of care the care or confidentiality that health care providers owe to their patients; or the medical ethical principles of beneficence, nonmaleficence, respect for autonomy, and justice). On the other hand, morality is more often used in relation to how people conduct their personal, private lives, often in relation to personal financial integrity, lawful behavior, and acceptable standards of interpersonal behavior (including truthfulness, honesty, and sexual relationships).

Sometimes these two terms are used interchangeably, but they are different. Ethics refers to rules provided from an external source, such as workplace codes of conduct or religious principles. Morality refers to personal principles regarding right and wrong.

Question 2

Before talking about the professional ethics of a service worker, we should say a little about the service activity itself.

Service activities

- this is the activity of people entering into specific interactions to implement public, group and individual services.

The purpose of this relationship

- not the creation of material values, but the satisfaction of human needs (although this often happens with the help of such values).

What is service culture?

Service culture

is a system of reference labor standards, high spiritual values ​​and ethical behavior, the principles of which are consistent with both the national and religious traditions of the country and with modern requirements of world service standards and reflect high-quality customer service.

Professional service ethics of service activities is a set of requirements and moral standards in relation to employees of service companies, which must be implemented in the process of performing their official duties. Professional ethics allows us to specify the general ethical principles that were indicated above. Thus, the adoption of honesty and decency makes it impossible to deceive consumers and neglect their interests; reliance on conscientiousness will warn against actions that cause harm or trouble to clients; awareness of his professional duty leads to the fact that the employee clearly understands his job responsibilities, being ready at any time to provide professional assistance to the consumer.

Basic standards of professional ethics for service workers:

-· attentiveness, politeness;

-· endurance, patience, self-control;

· - good manners and culture of speech, developed verbal apparatus;

· - the ability to avoid conflict situations, and if they arise, to successfully resolve them, respecting the interests of both parties.

In addition to these ethical standards, contact area workers must also demonstrate:

-· courtesy, courtesy;

- cordiality, goodwill;

- · tact, restraint, care for the consumer;

-· self-criticism;

· - readiness to respond quickly, keeping several people or various operations that are carried out during the service process in the area of ​​attention at once;

-· the ability to remain calm and friendly even after serving a capricious client or a busy day;

-· ability to avoid customer displeasure and conflicts;

· - resistance to stress.

12 pages, 5728 words

The relationship between a service specialist and a client in the process of implementing...

...customer service. [2] It is based on the psychology of service. Professional ethics aims to form among workers the concept of their professional duty and honor, to instill cultural skills... general moral requirements are subject to specific requirements and moral standards. The professional ethics of service workers expresses the practice of established morality in service activities. ...

It is absolutely contraindicated for a service worker to:

· rudeness, tactlessness, inattention, callousness;

· dishonesty, hypocrisy;

· theft, greed, selfishness;

talkativeness, disclosing private information about clients, discussing their shortcomings and weaknesses with someone;

· intransigence, the desire to gain the upper hand over the client, to subordinate his interests to his own.

This is contraindicated, but what should be done:

1) If an employee makes a mistake, he must find the strength to apologize to the client.

2) It is advisable to adapt to each client (but not to adjust), deploying your skills and abilities to meet his wishes. At the same time, it is important to ensure that during the service process these qualities do not turn into other, unconstructive ones (readiness to help the client should not turn into obsequiousness, cordiality into intrusiveness and servility, patience into indifference).

Relationships with colleagues in a service company.

In the service sector, the importance of ethical standards is felt not only in the interaction of workers with consumers, but also between workers. An employee must adhere to many of the above moral principles and ethical standards in his relationships with colleagues. At a service enterprise, a moral climate is of particular importance, where there are no conflicts and squabbles, where there are no humiliated, irritated, indifferent people, but everyone treats each other with respect and attention. It is extremely important to create an atmosphere of mutual assistance in the service team, the ability to work together and in a team. All of this contributes to the overall goal of achieving effective customer service.

If an employee does not recognize the importance of constructive qualities of character, high moral standards, and does not show the desire to master them, then his work at a service enterprise will cause a lot of inconvenience to everyone: first of all to himself, to consumers, and also to the company. Such a person turns out to be professionally unsuitable for work in the service sector. The administration and staff of the service company will most likely benefit from his departure.

All this means that the process of mastering the principles of professional service ethics is available to the vast majority of service workers. However, for this process to be successful, the employee must make a lot of effort to develop appropriate values, character traits, and habits. This is not easy and requires considerable effort on the part of a person. This process is greatly facilitated by strict adherence to the rules of official etiquette.

Office etiquette

Office etiquette

service workers is a set of fixed norms, non-alternative rules of behavior, determined by the official position of the company's employees, which the employee is obliged to follow habitually, almost automatically.

For example, the order taker or service technician should greet the visitor with a friendly smile or some other sign of goodwill; they address him as “you”, during a conversation they turn their face to him, unless absolutely necessary they are not distracted by other matters, etc. In this case, all elements of their behavior are subject to the requirements of official etiquette: speech and tone, manners and mood, gestures and facial expression. On the contrary, bad habits, slang expressions, disdain for the client, etc. are unacceptable.

A culture of service is impossible without aesthetic components. The aesthetics of service is associated with the artistic aspects of the service, with the external forms of surrounding objects, which are assessed as beautiful and harmonious. The stamp of good taste, convenience and harmony should be felt on all material objects that accompany the service process (on the building and its architecture, the interior of the premises, on the organization of workplaces; special attention should be paid to lighting and interior color).

The aesthetic culture of a service worker is associated with his appearance (clothes, shoes, hairstyle, accessories).

Its appearance as a whole should correspond to service purposes and be consistent with the interior. Therefore, many companies prefer to dress employees in uniforms that are specially designed and should not look dull or standard. Elements of aesthetics should also be present in the company logo, reflected in the design of equipment, on the packaging of goods accompanying the service, etc.

If all of the listed elements of service - professional and labor, psychological, ethical, aesthetic - are characteristic of all employees of the company and are in harmonious unity, then this creates a common constructive style of service. This style turns out to be a very important element of the image of a service company, which is why it is often called a corporate style.

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Ethics and etiquette.

What is the difference between "ethics" and "etiquette"?

“Ethics” is more related to moral principles, while “etiquette” is more related to manners, although both determine the behavior of people.

For example, take the term “work ethic.” A person with a strong work ethic believes that he must work with integrity in everything he does, which means working hard, carefully and honestly.

“Etiquette” is a generally accepted code of conduct for people in a group or society. For example, it is considered bad etiquette for a student to send SMS messages via cell phone to his friends while the teacher is teaching in class. But it is completely unethical for students to send answers to multiple choice questions to each other during an exam.