How knowledge about the meaning of color helps florists earn more

Alena Chudopal Alena Chudopal head and senior teacher of Chudopal.Schools

Vice-President of the National Guild of Florists

Judge of the Russian Championships in professional floristry

The color scheme can help the florist express in a bouquet the emotions that a person wants to tell the person to whom he gives it. But how to understand the subtleties? Red color is given to loved ones and at the same time used in memorial wreaths. The color yellow is uplifting, but is associated with separation.

We asked the vice-president of the National Guild of Florists, Alena Chudopal, to tell us how knowledge of the positive and negative meanings of color will help the florist produce work that will always suit the occasion and accurately convey the emotions that the client wanted to express.

Each country has its own attitudes towards color and its own stereotypes. In Russia, all shades of red are associated with beauty, love and passion. But in Europe it is not customary to give red flowers to the woman you love. Red, scarlet, yellow, orange are considered cheap colors. You won't find yellow flowers in the center of Paris, even in autumn.

In this article we will only talk about the attitude towards the flower of the peoples of Russia.

Red

Bouquets of red flowers are perfect for anniversaries, special and sad events, as a gift to a loved one and for business events.

Knowing the positive and negative meanings of red will help you figure out when to use which shade, because context plays a key role in color choice.

Characteristics of the value of pure red color

We give characteristics to pure red color, and from it we can create derivatives. By adding more white, black or gray to red, we can soften or enhance the effect that red produces.

By adding white to red, we make the red color softer. And by adding black to red, we make it more aggressive. The more gray in red, the quieter and more subdued it becomes.

If the florist understands who the bouquet is for and for what occasion, then it will be easier for him to help express the client’s emotions with flowers.

For example, a young man wants to give his beloved tender girl a bouquet of red roses to show how strong his feelings are, but at the same time he heard that bright red roses are not customary to give to young women. The florist begins to ask questions and talk about the meaning of the color red in floristry in order to more accurately determine the shade of flowers in the bouquet.

Florist helps choose a bouquet for a tender girl

— Red is a great choice. It speaks of taste and is associated with passion, love and confidence. But since you are talking about a gentle girl, then pay attention to the coral shade of red. He also talks about love, only softer and more tender. How do you like this option?

- Yes, beautiful flowers. Please make a bouquet of them.

The coral shade of red is ideal for declaring your love to a tender girl.

It happens that a client asks to make a red bouquet for a sad event in order to express his sadness in red flowers. Then the florist will be able to offer him darker shades of red.

Florist helps client choose a bouquet for a sad event

- Look, pure red is associated with passion. But if we add a drop of black to it, it will help us convey sadness in the bouquet. Pay attention to these flowers, which are closer to a burgundy shade. How do you like them?

- Yes, I like them, it seems they would be more appropriate than scarlet ones.

Shades of red that fade to black help convey sadness

Adding black to a color does not always make it sad and symbolize separation. Shades close to black will appeal to the impulsive woman. A bouquet in burgundy tones will perfectly highlight the temperament of such a woman.

Red color, turning into burgundy, will help emphasize the bright temperament of a woman

In addition to passion, red has a message of activity and solemnity. For example, for a wreath on May 9, the red color does not need to be softened or turned black. Pure red color will do the job perfectly and emphasize the solemnity of the event.

Pure red color in a memorial wreath helps to emphasize the solemnity of the event

Psychology of color, color meaning

Recommended books on the topic of color psychology:

Color and psyche - Bazyma B.A.
The color of your character - Luscher Max Full Luscher color test Color and contrast - Zheleznyakov V.N. Light and color in nature - Minnart M. How to understand the language of color - M. Cooper, A. Matthews Fundamentals of color - Itten Johannes The color of culture Serov N.V. The concept of color was developed by Goethe: all dark colors soothe, light ones excite. The first color to emerge from darkness is blue, and yellow is the first color to emerge from light. These are the primary colors, from which the rest come. Colors can have a physical (very fleeting) and mental (when looking at a certain object for a long time) effect.

Colors are perceived through association, for example, blue is cold. From vision, the perception of color goes to the organs and reaches tactile sensations.

Color has an effect on blood pressure - it rises from blue to green to yellow and red (in combination and separately), the process is reversed when presented in reverse.

You need to pay attention to the form - some colors absorb the form (yellow, white), others are absorbed by it (blue and black).

All colors are divided by type of movement:

• Eccentric (yellow)
• Concentric (blue square is alarming).

Each color has many meanings. There is an interaction between color and time - each era chooses its own color: gray - Puritanism and post-war Britain, Ancient Rome - purple as a symbol of power. A very large variety of flowers - the nation is thriving.

There is also a school of color healing. The ancient Greeks were the first to think about this: when passing through a temple window, the color is divided into a spectrum, so a person absorbed the color that he wanted. In Ancient China, lying in the sun in red silk was a cure for traces of smallpox. In the 18th century, stained glass was common in Europe.

If a person is tired of one color, then he needs to look at the opposite one, that is, the state changes to the opposite. Red always affects the physical state, yellow - the mental state, and blue - the emotions. Their shades also influence accordingly.

The preferred color gives an idea of ​​the current state, the rejected color gives information about the reasons that encourage you to make mistakes. For example, blue is loved by people who prefer to relax and not by workaholics.

Short test The first color, called a person, characterizes the personality at the moment, the second color is a working color, the third shows relationships with others, how a person treats them.

1.White color This color is afraid of black. Causes positive associations, because A small amount of color appears.

White color is characterized by perfection and completeness, demonstrating an absolute and final decision, complete freedom for possibilities and the removal of obstacles.

Its fundamental quality is equality, because contains all colors, they are equal in it. It always inspires, helps, inspires a certain faith (gives freedom). If there is a lot of white, its negative characteristics come into force.

In mythology, white is often used in Africa - it was worn by priests, because... protected and gave the opportunity to enchant. White was the color of social harmony and peace. If you sacrifice a white animal, it is a truce pact with the gods (it is best to sacrifice an albino human).

If you paint the inside of a house white, there will be peace in it; if you paint the doorposts white, a person entering will leave his evil outside.

White is very widely used in Christianity as a symbol of faith, purity, truth and lordship.

White color in clothes means the beginning. The white wig of a judge is a symbol of justice. “white knight” is a symbol of salvation. A white coat (in a hospital) is also considered a symbol of salvation and sterile cleanliness. White color controls the functions of the endocrine and visual systems. White clothes make the skin much softer and more delicate.

Treatment with white color is carried out only in combination with other colors - depending on the disease.

White color brightens, renews all colors in the body, and helps remove stiffness. But! Children's rooms should not be painted white.

2.Black color Exists in contrast to white, absorbs all colors around and never releases them.

Black always hides everything that it carries, that is, it is “mysterious” (often used in horror films). Black color is associated with curiosity, it attracts to itself. Frightens (fear due to mystery). The color black always challenges a person to try to free his essence, that is, a person must go through black in order to know how much white there is in him.

Black gives a chance to rest, contains a promise - “everything will be fine”, hope, but at the same time you must remember that it will not let you go as you were before - it delays, but does not force you to do anything. When depression sets in, only the negative characteristics of the color black remain. He always, like death, speaks of silence and tranquility, it means the end.

In mythology, also widely used in Africa - associated with the rainy season (the color of trees and water) - denotes a feeling of the unknown, mystery, hard work. Offering a black animal is a call for rain. Black marks on the body are a disease.

Preference for black in clothes - lack or absence of something very important in life - a person covers himself with black. It is necessary to move out of black gradually, diluting it with other colors.

Black and white colors together cancel each other out, no longer carry their original information, and do not put pressure on the psyche. You should pay attention to the age at which black is rejected. As a rule, black color is chosen when depression sets in and others are rejected.

3.Gray color

The gray color combines the opposite qualities of black and white, therefore, it feels unnecessary and alien and will never become the first (since it has no internal desire for this). The only goal is stability and harmony (due to exhaustion and fatigue). Gray color is considered lonely because... lives on the border of black and white.

People who prefer gray do not believe that emotions can solve anything, do not believe in the sincerity of emotional experiences; believe that emotions can only be shown in certain circumstances (but not now). Hence their emotional restraint and, consequently, exhaustion. The gray color always stabilizes the processes around it, but it always looks divided and always feels bad.

In the negative meaning of color, there is never a future for him - he is old, sick, no one needs him, he is always missing something. In its positive meaning, the color gray is confident that the best is ahead, but does nothing for it.

In mythology and art, the color gray is little used.

If gray color predominates in clothing, a person tends to strive to find ideal feelings and sensations (positive feelings that give inner harmony and relaxation). This color gives strength to those who are weak and vulnerable. Clothing gives you the opportunity to be free and calms your nerves well. As a rule, this color is worn for nervous exhaustion. Gray color on the body (skin) indicates illness.

Shades

Light gray

acts very easily, expresses freedom and an elevated psychoenergetic state, readiness for contacts, calms well, pacifies both the body and mind (strives for white). His style of movement is restlessness (ghost color).

Dark grey

the effect is calm and heavy, the excitement in it is inhibited and muffled. People who prefer dark gray are characterized by increased sensitivity; their need for mental and physical satisfaction dominates. This color expresses the constant struggle of the mind with causeless anxiety (it is devoid of internal energy - characterized by such expressions as “clipped wings”, “killed, broken, but still alive”). Such people suffer from their sensitivity and reject sensual heart connections, because... cannot withstand the influx of energy.

Black, white and gray are achromatic colors. The general rule for all colors is that if 3 colors are used, then one more of the achromatic colors must be used.

4. Silver It comes out of the gray, expresses the desire for freedom and an attempt to overcome all restrictions.

Silver color is durable and reduces anxiety. It always flows slowly, frees you from emotional constraint, and is distinguished by its ability to penetrate everywhere. Has the ability to stop arguments (due to impartiality) and indicates that a person likes to fantasize.

In its negative meaning, the color silver is usually associated with the inability to make decisions, with self-deception, illusions about current events (“I don’t know whether I’ve already arrived or am already leaving”). The color silver is often associated with the lunar path. A person who loves this color does not accept responsibility.

In mythology, the color silver was associated with a silver thread that held the soul and body together.

Treatment with silver color: it calms the nerves, normalizes the functioning of the endocrine glands, and has a beneficial effect on the functioning of the kidneys.

5.Pearl color It symbolizes luxury, gives strength, and can clear the mind. The properties of this color come from the pearl itself: it opens up when it itself likes what is happening around it, hence its isolation, mystery and inner warmth.

A person of this nature does not tolerate importunity and prefers to remain silent; he is outwardly closed and inaccessible - “in his own mind.” Such a person makes a mostly negative impression on others.

In healing, this color promotes digestion.

6.Red color

The red color represents power, breakthrough, the will to win, he always achieves what he wants (depending on the shade - the method of achievement). He is always on the move, always a source of energy. Red loves to be the first, but it cannot always be - it depends on its destructive qualities. The motto of this color is “let the fittest survive.” Red color makes you alert in case of danger, symbolizes passion, excites passion, i.e. passionately loves, passionately hates and passionately believes. Thus, he is characterized by maximum feelings.

The red color is always practical and does not like to beat around the bush (it never persuades - it comes and takes); eager to get somewhere. He is prone to impulsive actions, without prior thinking - the so-called “bull in a china shop”. This color forces you to be active in everything, inspires and gives strength to continue what you started; represents victory, the ability to strike correctly.

The color red governs sexual relationships and is stronger in this aspect than religion. It pushes towards sexual intimacy even if there is no true attraction. In the positive aspect - passion, in the negative - perversion.

Red seeks justice, but is content with only its appearance. Due to his high activity, he is a good reformer. Such a person must be constantly convinced that he is the first, if not, then he will destroy everything, prolong the war, without thinking about the victims (he is an egoist). In the positive aspect, such a person is a soldier who gives his life for a goal; in the negative - a tyrant and murderer. This color always attracts attention, it is demonstrative.

In mythology, the color red is used a lot: the God of War in red (aspect of cruelty); in Africa - meant “I love you immensely”, kings and leaders in Africa were dressed in red (only they could pass a death sentence), the red color was associated with the hot season and loss of self-control. The crusaders' heraldry expressed love for God and neighbors, but also rage and cruelty. In Christianity, scarlet is a symbol of splendor and shed blood. In ancient tribes, the body of the deceased was painted red - activity even after death.

Red color promotes the functioning of the endocrine glands, the production of adrenaline, is associated with the reproductive organs, and affects body temperature (increases). Makes muscles elastic and joints mobile.

Shades

Scarlet

strongly stimulates sensuality, has a stronger effect than red. The problems caused by this color are the tendency to make irrevocable decisions and fanaticism (people strive to conquer only the highest peaks).

Crimson

– it has a slight bluish tint; this color does not fight life, but loves it, does not believe in the effectiveness of the struggle, but goes and takes what it wants. Typically deals with individuality. But he carried it in droves. Such people are extremely sincere and believe in the power of words. The problems of this color are impulsiveness and unpredictability.

Fiery

– it has a yellow-orange tint; distinguished by extreme zeal, rushes forward, regardless of the goal (yellow). Characterized by willpower and ardor. His problem is that he is too ardent in his zeal - he leaves scorched earth behind him, burning himself too.

Red-brown

distinguished by calm self-confidence, enthusiasm, not designed to create an external impression (brown extinguishes demonstrativeness). With an increased preference for this color, overwork and exhaustion are noted. The main problem is lack of determination.

Dark burgundy

(almost brown) inherited willpower from red, and from brown a tendency to deep thought. His problem is the ability to dwell on long-past unpleasant events.

Dark red

People. Those who prefer this color very often ask the question “why is this necessary?”; They are characterized by the saying: “God gives nuts only to toothless monkeys.” These people are overly indulgent, especially in sexual relationships (connivance). At the same time, leniency can develop into cruelty. The problem is inertia and rigidity.

7.Pink color

Pink color means romance, kindness, love, passion. The paler it is, the stronger the expression of love. Causes a feeling of comfort, calms, relieves obsessive thoughts, helps in a crisis. But! - He is characterized by excessive sensitivity.

Orchid color

(light purple) in the positive aspect - highlighting a bright individuality, in the negative - excessive exoticism, inflexibility, the motto - “all or nothing”.

Red - purple

. Such a person does not recognize slavery; he takes everything he needs delicately and carefully; suffers from the “it used to be better than now” syndrome, that is, he lives mainly in the past. This color makes you feel better. In the negative aspect - impersonality and lack of individuality.

In the Luscher - red test - the desire to live life to the fullest, the desire for new experiences, hard work; I have no desire to rest now.

Rejection of red is interpreted as overexcitation, mental and physical exhaustion. In adolescents - at the onset of peak sexual development.

8.Yellow

Yellow color spreads in all directions, personifies the mind, the influence of the dominant. It is the most flexible, penetrates everywhere, helps overcome difficulties, promotes concentration (therefore, it is advisable to take exams in the yellow room).

Under the influence of yellow color, a decision is quickly made and carried out instantly. People who prefer this color do not like fools, fight others with words, like to be admired, and do not like to be driven into a corner. They are characterized by high self-esteem, self-confidence, and activity. Yellow symbolizes intuition and intelligence.

In mythology, yellow represents the Sun, warmth, spring and flowers. Jews were branded with yellow, the combination of yellow and black is a danger (tiger coloring, a sign of radiation), among the people yellow tulips are symbols of separation.

For treatment - against melancholy - lily bulbs, against kidney disease - immortelle. To “increase” beauty - an infusion of yellow flowers (they also treat jaundice).

In clothes, if yellow predominates, “there is nothing else to wear,” “bought it, wear it.”

If you want to wear yellow, it means establishing inner harmony, saving you from troubles, the desire to consciously influence something (you cannot wear it when applying for a job). The main need of people who prefer yellow is to open up and show themselves; they are looking for an open relationship in order to share internal tension and achieve what they want. Yellow color eliminates false shyness and thoughts like “I’m not good enough”; evokes positive associations in advertising.

Shades

Red – yellow

: in it the influence of yellow becomes more significant. Expresses spontaneity and impulsiveness, destruction. Yellow channels the power of red.

Lemon yellow

: cruelty and unrestraint; has an antimicrobial effect. People who prefer this color have unconventional thinking, insight, criticality, always control themselves, avoid criticism and compromising situations. This color is chosen by frigid women and impotent women (but not 100%).

Light yellow

: tendency to avoid responsibility, tendency to pretend.

Pale yellow:

freedom from limits
.
Brown - yellow

(honey): combines the lightness of yellow and the heaviness of brown. The need for a happy and complete, enjoyment of the situation.

Gold

– this is the color of glory, inevitable victory. He does not sacrifice himself and does not accept victims, he remains himself (he does not need anything). Positive aspect – maturity, experience, wisdom, vitality, inexhaustible resources; negative aspect - pessimism, limitation, dishonor. A golden halo above your head is a symbol of forgiveness and a way to overcome all obstacles. Gold unites the modesty of a child and the wisdom of a true ruler. But! – it can provoke conflicts.

9.Orange color

This color is responsible for satisfying various abilities and constantly keeps you in good shape; has all the capabilities of red, but without the aggression. His power is very gentle. The effect it produces is warm, joyful and exciting. The vital power of red allows orange to displace all colors. This color is associated with the desire to achieve self-affirmation.

Orange is the color of warmth, bliss, intensity, but at the same time – the soft shine of the setting sun. It always pleases the eye and promotes a good mood. Almost always has a beneficial effect, because shows the joyful sides of life (as opposed to blue).

In psychodiagnostics, orange is used to distinguish between red-yellow and yellow-red. Positive attitude towards red-yellow in hyperthymic people. They are brilliant but unevenly gifted; amaze those around them with their flexibility and versatility of their psyche; they are often artistically gifted. They have kindness and responsiveness; are usually in a good mood.

But! At the same time, they are characterized by superficiality, instability of interests, and a constant need for hobbies. Yellow-red color is preferred by people with a cycloid type of accentuation. They are characterized by periodic changes in states of excitement and depression. Among the Celts, the goddess of youth and love wears yellow and red clothes (she owns rejuvenating apples).

The warlike power of Mars and Saturn, orange is also symbolized with volcanoes - flowing energy. In psychotherapy, orange strengthens the will; supports sexuality, activates the work of the endocrine glands. Orange regulates metabolic processes, treats the genitourinary system, improves blood circulation and skin color, has a beneficial effect on digestion, increases appetite and causes a feeling of euphoria.

It provides support in cases of bereavement or grief; brings lost balance. At the first moment of loss, a person rejects this color, because... cannot understand what happened, considering it unfair. Color should be introduced gradually. Orange gives the ability to do something and is considered one of the best colors in psychotherapy.

10.Green color

Green color comes from the fusion of blue and yellow, while the qualities of both are complementary. From here comes peace and stillness. Green always contains the possibility of life; it does not have externally acting energy, but contains potential energy - it is not at rest, but reflects an internal tense state.

It expresses a person’s attitude towards himself; does not demand anything and does not call anywhere (looks past everyone). He hides all his secrets within himself and inspires stability. Symbolizes prosperity and new beginnings.

People who prefer this color, as a rule, see both sides of a situation and know how to weigh and evaluate the chances of a favorable outcome; They are able to suppress with their authority and are distinguished by high efficiency. They remember only what is needed, and they tend to help other people, even to their own detriment. They are friendly, but very secretive; they have their own world, which they do not reveal to anyone.

In its negative aspect, it is the color of silent approval and hopelessness. It is a color that cannot be looked at for a long time - it causes boredom, because... does not give anything. Treatment - has a beneficial effect on people suffering from claustrophobia.

Green neutralizes the effect of other colors; helps dispel negative emotions. Brings calm and tranquility, helps to concentrate and make decisions, helps with shock and has a hypnotic effect.

Shades

The more blue, the stronger, colder and more intense the effect of the color. The more yellow, the lighter and more harmonious the color is.

Blue-green

(turquoise) – the coldest of all shades, used to create refreshing coolness, the color of sterility.

Dark blue-green

– rejected during nervous exhaustion; personifies cruelty and heaviness, creates a feeling of isolation. It is preferred by those who place too strict demands on themselves, elevate their views to a principle and achieve its observance with irreconcilable consistency.

Yellow-green

the hidden energy that was in green is released. People who prefer this color strive to establish as many contacts as possible, constantly want to meet other people and learn new things. Next to white, this shade gives the impression of being strict and businesslike; as a rule, they try to dilute it with gray - to remove the intrusiveness.

Brown-green

(green+black+yellow+red) – expresses sensual passivity. Such people would like to enjoy a state that has a beneficial effect on the senses and promotes relaxation; seek excitement through pleasure.

The darker the green, the more withdrawn the person. Green color is preferred by those people who strive, thanks to firmness and stability, to acquire a manner of confidently holding themselves. They strive for confidence. Green is rejected during physiological exhaustion.

11. Blue color This is a concentric color, it devotes everything only to itself.

This color has “no bottom”, it never ends, it draws you in, intoxicates. At the same time, the power of color is underestimated. It creates the precondition for deep reflection on life; calls to find meaning, truth. But! does not provide an answer to understanding the meaning of life; drives melancholy and weakness. It evokes not sensual, but spiritual impressions. Blue color is constancy, perseverance, perseverance, devotion, dedication, seriousness, rigor.

People who prefer this color try to put everything in order and systematize. They always have their own point of view; They are devoted to what they do, their devotion to people can reach the point of slavery.

In myths, blue is a divine manifestation, the color of mystery and value.

Blue color – loss of reality, daydreaming, fanaticism. Mages and wizards are dressed in blue. In the Middle Ages, people who wore blue knew the truth. In Ancient Egypt, the inside of the pyramid was painted blue. The beetle is a blue beetle. Buddha and Krishna are blue. The blue color in the flags is freedom, unification, belonging to a larger whole.

Treatment – ​​helps restore the nervous system; helps with absent-mindedness, increased heartbeat, intestinal upset, nervous tension, calms raging passions, extinguishes emotions, lowers blood pressure.

People experiencing prolonged stress and tension reject the color blue. It is also generally rejected by smokers. Blue is chosen by those who are tired of tension, who want harmony with others, with their nervous system.

Shades

Blue

– the color of carelessness, it calms, radiates reliability, but at the same time, looking at it, it is impossible to concentrate. It does not promote the development of imagination. Reduces stress and is comfortable. This is the color of “calm emotionality”; makes it possible to be outside the boundaries of society, expands space. But! slows down growth and development. This is the color of dreams and daydreams, the color of peace and harmony.

Dark blue

(indigo) the color of dreams. It is very deep, leads to depression, causes a depressing effect, anxiety, excessive seriousness, sadness, sadness. Causes the need for physiological peace and contentment in the world. Rejection of this color is when you do not want to relax and unwind.

12.Brown color

This is a darkened yellow-red color: the impulsive vital force of red is restrained, freezing. In brown there remains a vitality that has lost its activity. Expresses the vital sensations of the body. People who prefer this color desire physical rest and peace. Health conditions are ignored when brown is rejected.

The color brown represents stability, loyalty (it has a positive effect when hiring); it's all on the surface. Calms and supports during times of anxiety and worry. It is chosen for nervous exhaustion, when a person feels that the conflict situation is insoluble. It is rejected when a person wants to find his own individuality, get away from the instincts of the body, stop depending on them. At the same time, people need categoricalness and attention.

Shades

Yellow – brown

the color of hard work and rigor.

Cream

has a soft effect, expands space, facilitates the perception of reality, and gives confidence that everything will be okay.

13.Violet Formed by red and blue, which cancel each other out. Red finds its resolution in blue, and blue its meaning in red. Hence the veiled excitement.

This is the color of pregnant women. Denotes sensuality, which stands on the verge of individuality and is defined as suggestibility. This is the color of idealism and helps increase self-esteem.

In myths - in the Middle Ages - the color of repentance. The cardinal's ring contains a purple amethyst, a symbol of abstinence.

Purple is a heavy color. It must be diluted with gold, otherwise it can lead to depression. Not recommended for working with children; reduces heart rate.

75% of children who have not reached puberty and 85% of mentally retarded children are accepted. This color is loved by homosexuals; Because of the veil, pregnant women choose. Preference – when there is a need for identification with someone, sentimentality. Such people are completely surrendered to their feelings. Also, this color is chosen by lower-class Lyuli, because... They cannot find the strength to realize themselves. This color is rejected due to a penchant for sensuality and eroticism; such people are afraid of losing independence; they have rational control of their emotions, as well as a critical look at their own emotions and actions.

Shades

Dark purple

symbolizes rudeness and authority.

Lilac

(light purple) calms anxiety, symbolizes intuition; has a mild, non-intensive effect, improves vision (pansies contribute to this).

Lilac

– vanity, immaturity, chosen in adolescence.

Combinations Yellow-green expresses the desire to find respect in one’s own eyes and in the eyes of others, all activities are aimed at gaining attention.

Orange - black expresses danger, fear (black color absorbs).

Yellow - black is a pleasant combination, but yellow - the need to realize yourself, when combined with black, results in “realization into nothing” - this is a combination of suicides.

Red - yellow expresses activity.

Red and black expresses aggression.

Black - green - these colors are for themselves.

Brown-green expresses perseverance, reflection, and does not lead in activity.

Orange-white The power of orange is tempered by white.

Blue and white expresses calmness.

Brown-blue leads to endless bodily relaxation.

Interior

White - should be avoided in hospitals and nurseries.

Yellow is preferred in the airplane cabin, kitchen, and exam rooms.

Brown - creates coziness but encourages relaxation - cannot be used in the library, good to use in court (as the color of inviolability).

Blue – preferred for boardrooms – promotes organization; negative for children's rooms - melancholy.

Red – positive in a cafe (customers leave quickly).

Pale blue is positive in the bathroom, bedroom; helps contain fans' emotions.

Dark green is positive in non-residential rooms, in the library, that is, where they spend a lot of time.

Pale pink (peach) is advisable to use in the bedroom, rest room (it’s easy to get up in the morning); evokes coziness and comfort, but does not drag on.

Based on materials from the author’s course of lectures by M.V. Nelyubov.

PS Illusions of color perception

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Orange

A bouquet in orange shades is usually given to a close friend, mother, other significant people, teachers and old acquaintances. Spouses who have lived together for a long time can also be given an orange bouquet.

Orange shades will not be able to emphasize the solemnity of the moment on the leader’s birthday or express passion when proposing marriage, because the main message of this color is warmth and comfort.

Characteristics of the value of pure orange color

Since orange is a shade of yellow, it is often associated with separation and may be wary of a bouquet that contains orange flowers.

In this case, the florist can help by knowing the positive and negative characteristics of the color orange. You can talk to the client about how orange is the color of energy, fertility, strength, and explain that the association with separation is imposed by a famous song, but has nothing to do with the sensations it evokes.

Pure orange color is rare in floristry, so color stretching will help the florist better understand which shade of orange is best to solve the client’s problem.

By adding white to orange, we soften the orange color. And by adding black to orange, we make it more daring. The more gray in orange, the quieter and more subdued it becomes.

For example, a client would like to choose a bouquet for his mother for her birthday. He would like to convey warmth, comfort, health, so that there is not a drop of negativity. A shade of orange that goes into warmth and lightness conveys this message perfectly.

An orange bouquet will be able to convey warmth and cheer up its owner. Source vadim_flora

A little about the flowers themselves

• Orchids. This flower is the personification of friendship and love. What color does an orchid mean? The white flower signifies sincerity and purity. It is no coincidence that the orchid in China is considered a symbol of childhood. The red flower signifies love and devotion.
• Roses are an allegorical flower. What color of roses means what? The white flower symbolizes friendship, the red flower symbolizes love, and the pink flower symbolizes tenderness.
• Tulips. Many people associate this spring flower with spring. Girls are used to receiving bouquets of tulips on March 8th. These flowers have already become more popular than mimosa. What color of tulips means what? Yellow flowers, as we already know, symbolize parting, pink ones - tenderness and friendship, and red ones are often associated with blood. After all, it is tulips that are most often placed on monuments to fallen heroes.
• Lilies are flowers of purity, especially for white bouquets. They are often chosen by brides for their wedding. After all, lilies are associated with nobility, grace and luxury.
• Dahlias - these flowers are most often given to teachers on September 1st. Of course, this is explained by the fact that they bloom just in time for autumn. But still, the symbolic meaning of the dahlia is respect and reverence. Therefore, such flowers can be given to both teachers and mentors.
• Daisies. These flowers are associated with youth, naivety and purity. Guys give such bouquets to their young lovers. A bouquet of daisies can also be associated with ardor of feelings, since such a gift is often collected on a forest walk right in front of the girl.
• Chrysanthemums - this flower is considered a symbol of wisdom and longevity. It is given to teachers or mentors. In Japan, chrysanthemum is called the flower of the sun. If you are choosing a gift for your sister or friend, buy her a bouquet of these flowers.
• Gerberas are similar to daisies in both appearance and meaning. But, unlike daisies, gerberas have a pronounced color. These flowers can be given to a friend or colleague.

Yellow

A bouquet of yellow flowers can be given to your mother, beloved friend, child, or any person to whom you want to express your attention and care.

People often attribute the meaning of separation to the color yellow and are reluctant to give flowers with this shade. When a florist knows both the negative and positive meanings of the color yellow, he can help the client move away from the stereotype that yellow is given only for separation. Yellow color is the sun, warmth, wealth, cheerfulness, so a composition in yellow tones will create a mood of celebration and fun.

Characteristics of the meaning of pure yellow By adding white to yellow, we make the yellow color softer. And by adding black to yellow, we make it dirtier. The more gray in yellow, the quieter and more muted it becomes.

For example, flowers of a yellow hue, which is closer to white, can be recommended to a bride who wants to emphasize that she is full of bright joy.

A wedding bouquet of soft yellow flowers speaks of a joyful event for the newlyweds

If a woman comes to the florist and wants to choose a bouquet for her long-time friend, she wants to support a loved one and give a good mood, then a bouquet of pure yellow flowers will do. When you look at such a bouquet, you get a feeling of festiveness, warmth and comfort.

A bouquet of yellow flowers is ideal as a gift to your beloved friend

The meaning of the number of plants

In our country, it is customary to give living people an odd number of flowers. Bouquets with an even number of units are brought to graves. The belief that an even number of plants in a composition brings trouble is firmly established in people’s minds.

It all started even before the baptism of Rus': the Magi considered an even number as the completion of a cycle. An odd amount of something, on the contrary, acted as a talisman against evil spirits.

However, in many countries of the world the sign about the meaning of an even-fuzzy number of flowers in a bouquet works exactly the opposite. Therefore, always be careful when presenting a bouquet to foreigners whose traditions from their native countries you are not sure of. It’s better to give a complex composition in which the flower units are difficult to count.

How many flowers you need to give will depend on what result you want to achieve.

• 1 flower on a long stem is a sign of attention and respect.
• 3 - an invitation to a date or a bouquet on duty for a holiday.
• 5 - confession of your feelings.
• 7 - possible engagement.
• 9 - friendship for many years.
• 11 - seriousness of intentions.
• 13 - contempt.

Green

Florists mainly use green as greenery in bouquets. This gives the bouquet a feeling of freshness and relaxation.

Characteristics of the meaning of pure green The more white shade there is in green, the more delicate the green color looks. The more black, the more provocative the green color looks. The more gray in green, the quieter and more subdued it becomes.

A bouquet only in green tones does not carry any emotional load. He speaks of calm, stability, evenness. A bouquet of green flowers can be given to neutral partners: a secretary, a personal manager at a bank, a business consultant.

The color green is sometimes associated with dollars. You can give a bouquet in cool green shades to a man, emphasizing his status.

A bouquet in green shades can be given to a man to emphasize his status.

A bouquet with flowers in green shades is perfect for a bride who is planning a wedding in eco style.

Grey

Gray is a neutral color. It is considered to be on the cool end of the color spectrum. Sometimes gray is considered gloomy and depressive. In some designs, light gray can be used instead of white, and dark gray can be used instead of black.

Gray is usually considered conservative and formal, but it can also look modern. Gray is sometimes called the color of grief. Typically, gray is used in corporate designs, where formality and professionalism play a key role. Gray can be very subtle. Pure grays are always shades of black, but there are also grays with hints of blue or brown. In design, gray is used very often for both background and typography.

Examples:

The light gray color makes this design very muted and calm.

The typography makes this site look modern, and the light gray background enhances this effect.

The cool gray color makes this site sophisticated and modern.

This design looks very modern with a dark gray background and light gray typography.

Featuring multiple shades of gray, this site looks both professional and sophisticated.

Blue

A bouquet of blue flowers can be given to a teacher, young parents of a boy, or a man to emphasize his status. A wedding bouquet can also consist of blue flowers, conveying the strength and strength of marriage.

Characteristics of pure blue color By adding white to blue, we make the blue color softer. And by adding black to blue, we make it more strict. The more gray in blue, the quieter and more subdued it becomes.

The blue bouquet will harmoniously complement the image of the boy in a school uniform who came to the assembly on September 1st. Source: flowersjuli_

The client does not always want to express positive emotions in a bouquet. Sometimes a bouquet can be given as a sign of parting. Blue color with the addition of a drop of black will perfectly cope with this task and convey a feeling of sadness, stagnation and melancholy.

A shade of blue with the addition of black is suitable for a bouquet as a sign of parting. Source: lemongrasswedding

Adding black to blue does not always indicate sad events. Blue color with a black tint can emphasize stylishness and rigor and is perfect for a serious man.

A bouquet with blue flowers with a black tint is suitable for a strict and business man

A bouquet in blue shades in the hands of the bride will emphasize the importance and depth of the event

Turquoise

Turquoise is the only color that does not have a negative meaning. This color is mainly added to wedding bouquets.

Characteristics of pure turquoise color By adding white to the turquoise color, we make the turquoise color more delicate. And by adding black to turquoise, we make it more mysterious and deeper. The more gray in turquoise, the quieter and more subdued it becomes.

Shades of turquoise add freshness to wedding bouquets

Violet

A bouquet of delicate purple flowers can be presented to your beloved girlfriend or daughter. Flowers that are pure purple can be alarming because the color purple is often associated with the color widow.

A florist can help a client make a choice if he explains that purple is a mystical, mysterious, cosmic color. You can express your condolences to the widow through a purple tint, which is closer to black. The widow's color stereotype does not apply to soft purple colors.

Characteristics of the meaning of pure purple color By adding white to the purple color, we make the purple color more delicate. And by adding black to purple, we make it more strict. The more gray in purple, the quieter and more subdued it becomes.

A bouquet in shades of purple, close to black, will emphasize the style and status of an elegant woman.

Stretching from soft lilac to violet will emphasize the magical mood of the bride

Pink

A bouquet in soft pink tones is given to young women and girls; it is also suitable as a gift to a couple on their pink wedding anniversary.

Characteristics of the meaning of pure pink color By adding white to the pink color, we make the pink color softer. And by adding black to pink, we make it more aggressive. The more gray in pink, the quieter and more subdued it becomes.

A cute bouquet in pink colors can reflect the emotions that a father feels for his five-year-old daughter

A bouquet of roses of different shades will emphasize the love and tenderness of a married couple if given for a pink wedding anniversary

Brown

Characteristics of the meaning of pure brown color By adding white to brown, we make the brown color softer. And by adding black to brown, we make it harder. The more gray in brown, the quieter and more subdued it becomes.

Flowers in brown shades will look interesting in wedding bouquets, conveying the warmth of home and family.

Cream and ivory

Cream and ivory are quite sophisticated colors: they have a little bit of the warmth of brown and a lot of the coolness of white. These colors are usually muted and evoke thoughts of the past. Ivory color - very calm; it is warmer than white, but also carries a sense of purity.

In design, ivory color gives the site elegance and calm. When paired with other earthy colors—like peach or brown—it can also look earthy. It can also be used to lighten dark colors - but the contrast will not be as strong as if we used white.

Examples:

The ivory background creates a warmth that is balanced by the many cool elements on the page.

The natural brown colors of the page elements add warmth to the gray-cream background.

If it weren't for the cream background, this site would lack elegance.

The cream background reinforces the antique theme created by the graphic elements.

Thanks to the ivory background and other light colors, the site looks very elegant.

The amount of information in this article may seem overwhelming to you, but the essence of color theory is precisely the sensations that different shades create. Here's a quick guide to the basic meanings of the colors above:

• Red : passion, love, anger
• Orange : energy, happiness, vitality
• Yellow : happiness, hope, deception
• Green : new beginnings, abundance, nature
• Blue : calm, responsibility, sadness
• Purple : creativity, royalty, wealth
• Black : mystery, elegance, evil
• Gray : gloominess, conservatism, formality
• White : innocence, purity, virtue
• Brown : nature, integrity, reliability
• Beige : conservatism, piety, boredom
• Cream : calm, elegance, purity

White

Most often, a bouquet for the bride consists of white flowers. You can give white flowers to your loved one, which will hint at tender and delicate feelings. A pure white bouquet is rarely given to each other, since there is little emotion in this color. Besides purity, innocence and lightness, it is difficult to convey anything else with a bouquet of white flowers.

Characteristics of the value of pure white color

Pure white classic wedding bouquet symbolizes purity and innocence

Hang a hint for florists in your salon

In a flower salon you can hang a table with color characteristics. This will help to include the client in the process of making a bouquet. A person will be able to better formulate for himself the idea that he wants to convey with a bouquet, and will enjoy finding the right color.

Important:

This method is suitable for clients who doubt their choice. If the client clearly knows that he wants a bouquet of bright red roses for his daughter’s 18th birthday, then it is better not to convince him, but to wait for a situation when the person is ready for dialogue.

Key points in choosing the color of a bouquet

Color is a tool with which a florist can express any wishes and emotions of a client with a bouquet. The main thing is that the client agrees with the solution that the florist offers him.

Adding a black tint to a color is not necessarily a negative thing. As a rule, the presence of a black tint in a color adds severity to it.

Each color has a large number of shades: from light tones to black, from pure to dusty. Therefore, it is always better to show possible shade options for the color the client needs in order to better understand each other. For example: “Look how many colors there are with a hint of red. For whom and for what occasion are you choosing a bouquet?”

Don't convince your client if he names the color incorrectly

It happens that a client comes and asks to make him a bouquet the color of a tea rose or another unusual color. In this case, it is better to clarify which color is meant. Show possible options and let the client choose the appropriate one. Because different people can understand the color of tea rose as completely different shades. We recommend not to convince anyone, but simply to fulfill the client’s wishes.

When we give positive and negative characteristics to a color, we are talking about the generally accepted meaning of color and its stereotypes. It is important that the florist recognizes the client’s personal associations with a particular color. For some, a bouquet of red flowers will remind them of their least favorite ruler at school and will not evoke any other emotion. It is important to hear the client’s personal associations with color and not try to change them.

But you can work with generally accepted stereotypes associated with color. You can tell the client that black is not always considered a mournful color. Nowadays it is used less in ritual floristry; black bouquets are more often ordered for prestigious parties. The client may like this solution and go to a fashionable party with a beautiful bouquet of black flowers.

What does black mean?

Black +

• Creation, foresight, motivated use of force, elegance.

Black -

• Suppression, depression, aggression, desire for destruction.

Black is the antipode of white. Immersing another color in itself, it never releases it. Black symbolizes mystery and mystery; it is often used in horror films to convey escalation of the situation and a certain mysticism. In ancient times, the words “black” and “mysterious” were synonymous. According to one version, the name “Black Sea” means “mysterious”.

Black is associated with everything inexplicable and the thirst for knowledge . But in order to overcome the black, you need to internally live and feel your fears and overcome it.

The color black provides the ability to relieve tension, reassure and promise light at the end of the tunnel, but it is impossible to emerge from it without changing. By luring and absorbing, it requires no action. Speaks of calm, the end of the journey.

The desire to wear black clothes means the absence of some important component and an attempt to hide as black. It’s better to come out of it slowly, including other colors in your images. Usually, the black color begins to predominate when a person avoids the outside world or does not know how to get out of the current situation.

Children who are acutely experiencing a lack of care and love often use black in their drawings.

Normally, black is generally rejected.

Henri Matisse: Only after many years of preparation does a young artist have the right to turn to Color. To Color, of course, not as a means of external description, but as a means of Spiritual expression.