How to present yourself favorably at an interview

Personal qualities and skills Amy Gallo November 28, 2014

You've been invited to an interview, and now it's time to prepare. But before you start, you need to understand whose advice to listen to. Should you believe a colleague who tells you that you should wear a formal suit even though you are going to an interview at a high-tech startup? Or is it better to trust a friend who recommends just being yourself? Everyone around you gives so much conflicting advice that it can sometimes be difficult to decide which one is best for you. So we asked readers (and our own editors) to share the advice they hear most often. We then discussed them with two experts to understand how common truths correspond to practice and what researchers say about them.

“Always wear a business suit to an interview.”

“Britain is still a more conservative country in some ways than the US or Germany, but this advice is outdated even in the UK,” says John Lees, an English career strategist and author of How to Get a Job You Love and "Job Interview: Top Answers to Tough Questions." Wearing a business suit when everyone else in the office is dressed less formally sends a message to people: “I don’t understand your company culture.” “This is especially true in Silicon Valley with its freedom,” says John Sullivan, a human resources expert, professor of management at San Francisco State University, and author of 1000 Ways to Recruit Top Talent. “If you show up to a Facebook interview in a suit, you'll look like an idiot,” he explains.

Of course, it’s worth dressing up, but only lightly. “Dress a notch or two more formal than what is typically worn in that office,” says Lees. Nowadays, finding out what level of formality is accepted in a company is much easier than ever. Go to the corporate website. Look at glassdoor.com or vault.com. Sullivan says that eventually, you can call the receptionist and ask how they dress in their office. “If necessary, bring spare clothes and then go into the reception area and ask the receptionist, 'Are these clothes okay?' If he or she answers no, go back to the car and change clothes.”

Read the material on the topic: Two types of people you should never negotiate with

This is just a small part of what you need to find out about a potential employer. “You shouldn't even get close to an interview without understanding the organization itself, the people you'll be talking to, and the pitfalls of the job. Never go into an interview without talking to someone who works at the firm and finding out what kind of people they like to hire,” says Lees.

Self-presentation: how to present yourself and make the right impression

Film "Saint"

Uncertainty is allowed if after it the person has something to show.

Self-presentation is the ability to effectively and advantageously present oneself in various situations, an individual style of communication, a unique image that not only pleases oneself, but is attractive to others. Most people consciously or unconsciously strive to influence the process of forming an impression of themselves.

How to improve self-presentation skills?

Body language is considered very important in self-presentation. A lot of information about a person can be gleaned from nonverbal signals: facial expressions, gestures, body movements. The way you open the door, hold your posture, and sit on a chair will tell others a lot about you. A competent interlocutor will always be able to determine by your posture whether you are telling the truth or being disingenuous, manipulating or behaving arrogantly, ready for action or whether you are tired of everything. In order to learn how to behave correctly, a couple of rehearsals in front of the mirror, proper breathing and inner peace are enough.

Don't forget about such important details as clothes, accessories, hairstyle. When going somewhere, you need to very accurately assess the environment that awaits you and predict the impression you can make. You don't have to wear expensive suits, but it is important to look neat. For example, are the shoes neat or worn out? Neatness in clothing is very often associated with neatness in business (see Image, Style).

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For a favorable assessment of others, it is important to learn how to stage a scene in space and maintain the correct distance in communication. There are several spatial zones, correctly positioned in which you can “calm down” your interlocutor and cause his positive reaction. There is an intimate zone (up to 45 cm), into which only persons who are in close emotional contact with the person are allowed to enter. The personal zone (from 45 to 120 cm) is used in everyday communication with familiar people. This is a distance from receptions and official parties. Social zone (from 120 to 400 cm) - the distance at which it is best to communicate at official meetings with strangers. The public zone (more than 4 m) is convenient when communicating with large groups of people; It is more comfortable for both the speaker and the listeners to perceive each other from this distance (see Personal space).

​​​​​​​​​​​​​The pace and manner of speech, the volume of your voice, intonation and clarity of pronunciation - this is what will form an opinion about you in the first minutes of the conversation. It is important to control the pace of your speech. Without excessive expression. The perception of fast and measured speech is different. If you want your words to be listened to, take your time and don’t chatter. However, on the other hand, fast speech is perceived more convincingly, so in especially important moments it is better to speed up its pace. It is better to speak with weight and confidence - like an experienced specialist who knows his worth. An indecisive person can be recognized by his slurred statements, replete with euphemisms that soften his speech. For example, “to achieve certain successes” instead of “become a leader,” “not very happy” instead of “angry.” The words “sort of”, “only”, “a little”, “apparently” also create the impression of uncertainty. One who speaks in this way is perceived as a weak person, unsuitable for serious and responsible work. Self-deprecating statements like “I’m not a speaker”, “I’m still an inexperienced specialist”, “I’m a new person” also reduce the impression. If you want to test your ability to present yourself verbally, record yourself speaking and then listen to the recording. If necessary, adjust your speech towards greater decisiveness and certainty.

The best impression is made by sincere words and natural behavior, but only under one condition - if you are a sufficiently educated person. If good manners are not your strongest feature, for some time it is better to behave as is customary, and not as you want and are accustomed to.

In addition to external signs, you must definitely work on the content of your worldview. Even if you develop a style and comply with all the conditions for effective self-presentation, while having little understanding of what you actually need from others, and not being able to express it clearly, you are unlikely to achieve success. A meaningful part of your worldview may be, for example, the ability to take responsibility for your actions, the habit of setting tasks for yourself and completing them, and being results-oriented (see result).

"Be yourself."

This line especially irritates John Lees: “This is useless advice. This is about the same as saying: “Just sit and smile nicely.” Sullivan agrees: “It's a good way to not get a job.”

It is important to remember the following aspect. “The interview is not a natural part of life, but rather a show,” says Lees. According to Sullivan, you need to show that you are willing to give the company what it needs: “If you want apples, you will get apples. If you need oranges, you will have oranges.”

This doesn't mean you should pretend or lie. But your task as a candidate is to find out what the manager hiring you needs and build your story about yourself so that your candidacy responds to his request. Sullivan advises potential employees to figure out in advance what questions you'll be asked (again, this isn't all that difficult to do via the Internet and social media) and what appropriate answers will be appropriate. Then record your lines. “Don't memorize them, but it's important to know what you'll be saying,” he recommends. He also suggests practicing by recording yourself on video and seeing how you look from the outside.

Read the material on the topic: 15 rules of negotiations when hiring

The first 90 seconds are especially important in an interview. “People naively believe that they have 45-60 minutes to get acquainted. But the reality is that the most important thing is the first impression. And it is practically devoid of content. It is not related to skills, experience, or knowledge; all that matters is how good a colleague you seem,” says Lees. Research has proven time and again how quickly we judge people and how important it is to make a good impression when you first meet. So don't be fooled into thinking you can just be yourself. You definitely want to get your way in those first few seconds. To do this, you need to have the right accessories (for example, a stylish briefcase or purse, not a shabby backpack), sit in the right place (in front of the interlocutor, not next to him), and shake hands properly (firmly enough). And don’t forget that you need to master the art of small talk “about nothing.” As you walk from the waiting room to the interview room, make sure you "speak naturally, at a normal speed, make eye contact, and make pleasant remarks," Lees adds. “You’re trying to come across as relaxed and casual.”

GuruTest

Those who are far from public life often wonder: how do other people always manage to look and behave ideally? For mere mortals, you know, a pimple will pop up a minute before an important meeting, or your trousers will crack in the most interesting place, and that’s a shame! It seems to many that the leaders who are formed in almost any team are taught from early childhood all sorts of techniques that help manage other people: well, that’s why, for example, for the sake of a hypothetical Vasya, even the boss interrupts, giving you the opportunity to speak, but you are always interrupted, not allowing you to ask the simplest question? Of course, in most cases, the “leaders” do not have any hours-long lessons in rhetoric, which some people involuntarily think about when listening to an inspired speaker: they are exactly the same people as you. However, there are still some tricks that allow you to appear irresistible to other people: you can learn about them by reading our article.

Love yourself

This secret is as old as the world, but unfortunately, few people know about it: people love those who love themselves. It is not surprising, for example, that not many girls are in the spotlight in high school: the rest are not allowed to stand out by strict parental education. Since childhood, most of us have been literally hammered into our heads with one simple but incorrect thought: they say, selfishness and self-love are bad, long live altruism and work for the good of society. However, even those who prefer to give their last shirt to another can achieve success one way or another. Previously, we have already conducted a small study, in which we found out who achieves more in life: egoists or altruists - you can learn more about this by reading the material that we have prepared.

Take care of your wardrobe

Appearance is a very important part of your image: you may be seen off by your mind, but you are met by your clothes. To be irresistible, you need an appropriate wardrobe: you are unlikely to be able to win the hearts of other people in dirty, wrinkled and, especially, torn clothes. In addition, the chosen outfit often affects self-esteem and the level of self-confidence, and these are key qualities: they are the ones who allow those whose opinions are considered by the majority and who are often considered the unspoken leader to occupy the highest positions in society. So try to look neat: even if you don’t have money for expensive clothes, you can still take care of your appearance. Try to choose colors that suit you, and also avoid protruding threads, torn buttons and stains: many people think that these are mere little things that don’t deserve attention, but it’s these little things that people are often remembered for. Even if you come in disheveled just once, in a askew buttoned, wrinkled shirt, and subsequently wear only the most elegant suits, the people with whom, for example, you work, will have that disheveled image before their eyes for a long time: produce You can't make a good first impression twice.

Get rid of complexes

Working on complexes is an important part of your transformation. It is complexes that cause self-doubt, and uncertainty, as you remember, prevents you from winning other people, and also does not allow you to make new acquaintances: while you mumble something, a person may well be distracted by a more lively and decisive interlocutor. That is why you definitely need to work with your own weaknesses: the advice from our article will definitely help you eradicate complexes forever.

As you can see, even an ordinary girl can become irresistible in the eyes of the people around her if she tries a little and works on herself: being in the center of attention, while simultaneously arousing admiration, is not as difficult as it seems at first glance. However, you shouldn’t become completely ideal: in addition to the fact that such a lady loses her individuality, oddly enough, men don’t like her at all. Paradoxically, the majority of representatives of the stronger half of humanity in reality do not really favor women who are as close as possible to the far-fetched ideal. We already talked about why men don’t need an ideal woman in one of our earlier publications: to find out more about this, read our article. Tell us what you think: can a plain, shy girl change so much that she becomes irresistible and very popular, or not?

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03.09.2018 05:58

Why is it so important to be able to present yourself?

The ability to present yourself competently is a key skill in effective networking. Most often, people limit themselves to the name of their profession or position. Such a presentation carries a minimum of information, is absolutely not memorable, and certainly does not make you stand out in any way. But then how to properly present yourself? Let's figure it out together.

Networking (from networking - literally weaving a network: net - network + work - to work, useful connections) is a social and professional activity aimed at ensuring that, with the help of a circle of friends and acquaintances working or having connections in a particular field, as quickly as possible and effectively solve complex life problems. At the same time, the essence of networking is building trusting and long-term relationships with people and mutual assistance.

Articulate the role

The main secret when formulating a role is specification. This doesn't mean you have to list all of your job responsibilities, but it will be helpful to outline your area of ​​expertise.

No: I am a lawyer.

Yes: I am an administrative law lawyer.

Ideal: I am a lawyer, involved in monitoring the cleanliness of real estate transactions.

The name of the organization you work for should be added if it has weight in the professional community or is simply well-known. Otherwise, its name most likely will not be remembered; this information will simply be an extra “burden” on the interlocutor. As an exception, we can note situations in which you absolutely need to promote the company itself through networking.

Define the product

A product is what you are ready to sell to your interlocutor, in the truest sense of the word. This is not a set of benefits that your product brings - you need a clear formulation. The product can be a product (material thing), service, information product (consulting, webinar, educational materials), special skills, platform or service.

A specific definition of your product will act as a keyword and can be retained in memory or create a certain association with you, the so-called “anchor”.

Deliver the mission

Having a global idea or goal is effective not only in your own motivation for work, but also as part of your self-presentation. By global idea I mean the desire to solve a problem that exists on a personal, professional or social level. For example, I believe that the work of our healthcare development center will help change the Russian healthcare system for the better. Almost all of the center’s activities are subordinated to this goal.

Why do you get up and go to work every day? What does your work bring to this world? Having a global, preferably sincere, mission will endear your interlocutor to you and give meaning to what you do in his eyes.

Outline the benefits

Highlight your advantages that distinguish you from your colleagues and competitors. The main thing is not to overuse banal advertising phrases: “We employ professionals in their field,” “Quality, fast, cheap,” etc. And if you do use it, back it up with facts. Declare your professionalism - tell us about your educational degree, work experience or striking cases. When I say that Skolkovo is the best place to get an education, the question begs: “Why?” I support my statement with the information that Skolkovo has international accreditation, which only 1% of business schools in the world have. Questions automatically disappear.

Consider your target audience

Any self-presentation must be tailored to the listener. If I speak to healthcare executives, I focus on my educational activities in this area. In turn, I will tell representatives of pharmaceutical companies about the research part of our work. Determine which audience you will interact with and present yourself based on how knowing you can benefit them.

Checklist: questions for self-presentation:

  • Name, role.
  • Who is my interlocutor?
  • What can I give to my interlocutor?
  • How is my activity useful to society?
  • What are my competitive advantages?
  • A specific proposal to the interlocutor (if any).
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